Banner advertisement is perhaps the oldest and most common mode of advertisement in the world wide web (www). In its simplest form – it acts like a billboard, spreading a promotional message and helping interested visitors to jump to relevant web-site.
Difference between a physical billboard and on-line banner advertisement lies in ability of the later to measure campaign effectiveness. Unlike traditional ad media like TV or print where measuring audience response is difficult – its possible to obtain clear and accurate measurements of success or failure of on-line ads through web traffic analysis.
How good is…
