Those who are in the world of business need to choose the right media for best advertising their products or services in order to ensure good return.Every medium has its own virtues and vices to consider.While choosing the right media good advertising strategy focuses on three factors: marketing objective,marketing budget and the characteristics of target consumers.Here are the good and bad sides of some of the most used advertising media.
Newspapers
In the print media category newspaper is the most traditional medium of advertising used by big and small enterprises alike.
Ads in newspapers reach out to a…



