If we look at the history of Marketing, we will see an interesting evolution of the leading brand attributes capitalized on by marketing tactics and strategies.
After the Second World War, we saw the birth of different products and after some time, man had been able to create a myriad of products for everything a person could possibly ever need and want. That is why, by the 1960s, these brands of products needed to get aggressive.
To gain an advantage over other products, different brands invested in active sales forces to peddle their respective brands.…



